Plus Eyewear Designer & Business Owner, Autianna Wilson Creates the Plus Size Eyewear Campaign She’d Like for All of Us to See

Trending 2 months ago 73

How galore of you deterioration glasses?! Can we speech astir positive size eyewear campaigns and options? Taking contented with the “glaring lack of positive size practice successful eyewear campaigns and advertising,” positive size optician, Autianna Wilson has decided to bash thing astir it. This positive eyewear decorator and concern proprietor tapped into the powerfulness of AI to ideate a positive size eyewear campaign!

“As an optician who identifies arsenic black, queer, and plus-size, and has a beardown pursuing successful the optical industry, I person ever felt compelled to explicit my opinions connected assorted topics related to inclusivity and diversity.”

Autianna Wilson
Autianna Wilson creates an AI positive  size eyewear run  Image via Brand

Before we dive into the campaign, fto america archetypal present you to Autianna! Autianna Wilson, @opticalgoddess_, runs Eyewear Love Affair, a marque that specializes successful some virtual and in-person eyewear styling.

Autianna is besides a licensed optician and advocator for autarkic eyewear and is wide known arsenic the “Optical Goddess.” She lends her adept guidance successful selecting frames, shares her extended cognition of lenses, and boldly gives candid opinions connected eyewear and fashion.   

Interestingly, Autianna has been moving connected launching her ain eyewear enactment and is determined to diagnostic predominantly positive size radical successful her campaigns. She recognized the deficiency of practice successful eyewear selling and decided to person a small amusive with what she would similar to see.

“… arsenic I refine my ideas for the line, I had a thought: what if I created an AI EYEWEAR CAMPAIGN showcasing unsocial eyewear designs and utilizing AI-generated representations of stunning positive size individuals? My volition is to genuinely animate eyewear designers and brands to clasp much diverseness successful their selling efforts.”

Autianna Wilson

We person lone started to spot the assorted ways that AI tin beryllium used, but we are starting to spot the powerfulness of AI harnessed successful this originative way, particularly successful the positive size space!

The Current Challenge with Eyewear Designers and Brands: The Need for Plus Size Eyewear Campaigns

How galore brands oregon retailers person you seen that cater, include, oregon diagnostic positive size radical successful eyewear campaigns? Think astir it. While determination are unsocial elements successful designing for positive faces, this is simply a conception of manner that mostly goes unnoticed.

 “Glasses are worn by radical of each shapes and sizes, and it is indispensable to bespeak this world successful advertising. By solely showcasing skinny models, eyewear brands inadvertently lend to a distorted cognition of who wears glasses, excluding a important information of the population. Embracing diverseness done the inclusion of plus-size individuals would nonstop a almighty connection that glasses are for everyone.”

Autianna Wilson

The main vantage of featuring positive size individuals successful eyewear campaigns is the quality to showcase however frames acceptable connected wider faces with unsocial facial features. From Autianna’s ain experience, “Plus size radical often person much salient cheekbones, broader noses, and different facial attributes that disagree from those of skinny models.”

By utilizing positive size models, brands tin show however their frames accommodate a wider scope of facial characteristics. This would empower imaginable positive size customers to marque much informed purchasing decisions. This attack allows for greater transparency, arsenic customers tin visualize however the frames volition look connected individuals with akin facial structures.

Wouldn’t you feel much assured purchasing from a marque whose models looked similar you? Knowing however an point would look, marrying some manner and function? We would ne'er get capable of these positive size eyewear campaigns. Nope.

Autianna besides speaks to what eyewear selling should look like: “Inclusive eyewear selling should encompass a wide scope of assemblage types, including plus-size individuals, due to the fact that glasses are not constricted to skinny radical alone. By showcasing divers faces and bodies, eyewear brands tin situation the ascendant communicative and dismantle the harmful ideologies…”

With that perfect successful mind, Autianna Wilson created this run utilizing AI to assistance her signifier the visuals of what she would similar to see, and it is beautiful! She continues, “True inclusivity goes beyond tokenism and requires genuine practice of divers ethnicities, assemblage types, and backgrounds. Eyewear brands indispensable instrumentality work for their relation successful perpetuating societal quality standards and actively enactment towards creating a much inclusive and empowering selling environment.”

We hold 1000%. Having representation successful each facet of our lives is important! From Beauty campaigns, TV and Movies to Clothing and now, Eyewear, being capable to spot oneself is important and captious to affirming our quality of our bodies.

To larn much astir Autianna and what services she offers, sojourn!

What bash you deliberation astir this AI-generated positive size eyewear campaign? The models, the looks, the outcome? Is this a run that would animate you to store from a circumstantial eyewear brand?

Better yet, what challenges bash you person erstwhile it comes to buying for frames and glasses? Do YOU person immoderate challenges that Autianna addresses successful this campaign?