Guest Writer

Guest Writer

  • Can a university be built as a brand?

    by - Aug 9, 2019
    Unlike many other brands whether it is FMCG or a service-oriented brand, a University brand can be built from scratch. I had this privilege to work for a university right from licensing. The...
  • Time for applied marketing?

    by - May 9, 2019
    You must have heard of Applied Physics, Applied Chemistry or Applied Statistics degrees. These days one thought has been occupying me, that is of having the necessity of an Applied Marketing degree or...
  • Why do you need a website?

    by - Jul 17, 2018
    Radyan Rahave Before buying any service, I always asked for Google help, say, restaurant nears me. Thus, 97% of consumers research products and services online before buying. And, 100% of the time, consumers...

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