Nike sees online sales rise by more than 30% in China

Sportswear firm Nike has seen online sales rise by more than 30% in China as it rides out its coronavirus store shutdowns.

The US firm has shut the majority of its stores globally, but says 80% have now reopened in China, reports BBC.

“We expect the next several weeks to be a challenging period,” said Nike chief executive John Donahoe, talking about the US and Europe.


He hopes Nike can use the lessons learned in China to navigate its Western market shutdowns.

“Consumers are back in the stores,” Mr Donahoe said of Nike’s Chinese outlets. “They are often wearing facemasks, but they’re back in the store”.

Nike reported a 5% drop in Chinese sales to $1.5bn in its last financial quarter, which runs to the end of February. It was the first decline in China for the company in almost six years.

But it has seen strong online sales, rising by 36% during the quarter. It hopes this trend will help cushion a fall in sales from store closures.

Nike also saw an “extraordinary rise” in its personal training apps in China, designed for home workouts. User activity was up 80% as China faced a national lockdown with residents staying at home.

The sportswear firm said it would push on with some new product launches originally intended for the Olympics “when the time is right”. Nike has been promoting its sustainable footwear, made from recyclable materials.

On Tuesday the IOC announced it was postponing the Tokyo 2020 Olympic and Paralympic Games until next year because of the worldwide coronavirus pandemic.


This article has been posted by a News Hour Correspondent. For queries, please contact through [email protected]
No Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Translate this News

Join the Facebook Group

Click here to join the Facebook group of News Hour

Popular Posts

Retail Franchise Brands: the context of 2020
Boris Johnson is in self isolation after tests positive for COVID-19
Eiza Gonzalez accidentally show Josh Duhamel Naked video on Instagram
Gonoshasthaya Kendra claims to develop cheaper and faster COVID-19 detection kit
In virus fight, Singapore may jail people who stand close
Biman Bangladesh to cut off entire air connectivity


News of the Month

March 2020
« Feb    
Scroll Up
%d bloggers like this: