Importance of Marketing to expand the dealer’s business is undeniable nowadays. The effects of a targeted group in a media marketing created by a Marketing scheme often overtops the buyer’s buying ability, which is necessary for the business or product. In an effective marketing strategy, the dealer’s brand value increases with the mother brand if it is linked to the mother brand. Especially if the consumers directly buy those consumer goods. To determine consumer’s choices and needs market survey is very important as the consumer goods are created for the consumers. When a product reaches the consumer through the appropriate marketing channels and strategy, then it is ensured that the consumer will get the quality products. Because that certain product reaches the consumer through the corrected chains and systems.
The choices and needs of a consumer are known to a dealer because Dealers are the closest to the consumers or it can be said that dealers are the part of consumers. So we can see that dealers are helpful in this certain area to a company’s marketing team. The marketing team of a company can be referred to as a flower garden to a dealer. If a dealer can express their opinion to a marketing team very often, then the chances of decorating that flower garden increase nicely. So if a company’s marketing team and dealers can build up a nice relationship then that company will become a flower garden and the products will become fresh flowers.
Marketing not only effects product promotion but also affects sales/sales lead. If a company grants allotment of five to ten percent of its total target as dealer incentive, and if the company can utilize this five to ten percent smartly then the company is most likely to get high sales impact. Direct sales and brand building can be ensured at a time if the company designs a “Dealer centric marketing scheme”
If we take a look around we can see that companies are preferring to set a marketing strategy that will enhance their brand value and promote the brand name, and they are considering this as a long-time asset. Brand value plays a vital role when a company takes over another company, there are so many examples where a brand value can make a difference of billion dollars. And this brand value creates strong marketing and positioning which consumers can accept easily. Marketing always talks about the future and long and short term benefits. So a company should consider marketing as a longtime asset like sales, right from the beginning till the very end.
Salehin Chowdhury is a Bangladeshi Brand Strategist and Faculty Member of the University of South Asia.