Ecstasy gave an exclusive preview of its exquisite Eid collection in a star-studded ceremony at its flagship outlet at Bashundhara City Shopping Complex in Dhaka, Bangladesh. Celebrities and fashion icons from diverse sectors—film, music, television and the fashion industry—joined the ceremony to have a look at the trendy collection.
A smartphone application of Ecstasy, to be available for download on both iOS and Android from May 15th, was also launched, which will enable customers to browse through the collection of Ecstasy and buy products from anywhere without visiting outlets.
Tanjim Haque, Managing Director of Ecstasy and Creative Head of Tanjim, along with Asma Sultana, Creative Director of ZarZain and Chairperson of Ecstasy, walked the guests through the collection. The celebrated designer couple also shared their ideas behind the design and materials of the collection.
Tanjim Haque, Managing Director of Ecstasy and Chief Designer of Tanjim, said, “At Ecstasy, we offer practical and affordable clothing, both for young men and women while keeping in mind the latest fashion trends and comfort for daily use. Ecstasy is a multi-brand store where we have our exclusive in-house labels, Tanjim for men and ZarZain for women, along with few international emerging labels.
Men’s collection includes sophisticated Panjabi with vibrant color combinations, limited edition Tanjim shirts, Cuban shirts and summer-time favorites linen and cotton shirts inspired by the tropical atmosphere.
Ecstasy is also offering a collection of t-shirts with contemporary designs in every possible fit and style with high-quality yarns. To pair with t-shirts, men can choose from a cool collection of Tanjim joggers, denim and colorful cotton-stretch chinos trousers.
Other items of Tanjim, sneakers and comfortable loafers and shoes, men’s duffle bags, leather wallets and polo-shirts, casual and dress shirts also got a fresh look for Eid.
Asma Sultana said, “Our women’s collection is inspired by nature and spring colors. As a trendsetter, Ecstasy always focuses on design according to trend, quality, affordability and taste of women of different ages and preferences.”
“We have used varied materials like georgette, cotton, linen, muslin, crepe, velvet and tulle and included lots of hand work and embroidered design in different modern and ethnic silhouettes keeping in mind the weather and trends in style. There are pieces designated for differing times of day, one for daytime, evening and night time. As it’s summer I had to focus on that too,” she added.
Women collection also includes long and medium length kameez, kurti, long and short shirts, variety of tops, ripped t-shirts and printed t-shirts, solid and ripped denim, different types of pants and huge variety of bags and scarves.
At the ceremony, Tanjim also launched two new fragrances- Monaco for men and women, and Velour for men.
From May 4, 2019, onwards, the Eid collection is available at all Ecstasy outlets across the country.