BMW iPerformance vehicles launched in Bangladesh

Executive Motors Ltd., the only authorized importer and dealer of BMW vehicles in Bangladesh, launched three BMW iPerformance plug-in hybrid electric vehicles (PHEVs): the new BMW 530e, BMW 740Le xDrive and BMW X5 xDrive40e.

A press conference was held at the Executive Motors showroom at Tejgaon. Dewan Muhammad Sajid Afzal, Director of Operations, Executive Motors Ltd. and Md. Bazlul Karim, Director of After Sales, Executive Motors Ltd. were present at the press conference along with other top officials from BMW Asia.

The BMW iPerformance Automobiles represent the most rigorous implementation yet of Efficient Dynamics in vehicles from the BMW brand. All iPerformance models allow locally emission-free driving without compromising on the driving pleasure one would expect from a BMW. They combine an electric driving experience and high operating range with functional excellence and everyday practicality.

“Sustainable mobility is the future of mobility. We’ve reached a milestone today in Bangladesh by offering customers a range of BMW iPerformance models with electrified drivetrains. We look forward to providing our customers the opportunity to better the environment while experiencing an entirely new dimension of pure driving pleasure with the power of electro-mobility.”- said Dewan Muhammad Sajid Afzal, Director of Operations, Executive Motors Ltd.

The best of two worlds: BMW eDrive and BMW TwinPower Turbo technology. The iPerformance model designation is given to all BMW PHEVs, and provides a clear message of technology transfer from BMW i to the core BMW brand.

By combining an electric motor that delivers maximum torque from zero rpm with a highly efficient and sporty engine, BMW iPerformance cars achieve excellent fuel efficiency yet superb dynamic performance. The iPerformance models also benefit from the transfer of technical expertise regarding electric motors, battery cells, and electronic control systems.

Visually, the iPerformance range is differentiated with BMW i-style blue elements in the kidney grille and wheel hubs, a BMW i logo on the front side panel, and an eDrive logo on the C-pillar.

All iPerformance models will come with 5 years of free service, parts, maintenance and repair. There will be no additional running costs for the customers for the next 5 years from the date of purchase.


This article has been posted by a News Hour Correspondent. For queries, please contact through [email protected]
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