Nissan has announced its strategy for India that will see the company launch new products, strengthen the Nissan and Datsun brands, expand its dealership network, optimize flexible manufacturing and strengthen R&D facilities together with its Alliance partners in the country. Under the strategy for India market Nissan aims to:
“Nissan is committed to India and has built the foundations to succeed,” said Peyman Kargar, senior vice president of Nissan Motor Co. Ltd and chairman of Nissan in the Africa, Middle East and India (AMI) region.
“Our strategy will strengthen both our brands for our customers across India. The Nissan brand will bring the best of global Nissan products and technology to our customers in India, starting with the Nissan Kicks. For Datsun, we aim to offer compelling products across segments offering value, connectivity and Japanese engineering.”
Since 2010, Alliance has invested INR 61 billion in India and will continue to focus on the Indian market to further develop its engineering, research and development and manufacturing operations in India.
The Alliance is already India’s largest automotive research and development employer through the Renault Nissan Technology Business Centre for India in Chennai. Further, the Alliance’s plant in Chennai is a global manufacturing hub exporting to 106 countries.
The continued commitment to the Indian market will be driven by a three-part plan focused on people, processes and product innovation:
“In the coming years in India, we will grow and our workforce will shift towards highly skilled jobs to lead the technological changes coming to the auto industry in India,” said Kargar.
“Our aim is to ensure our operations in India are best in class, and that India becomes an even more significant global hub for Nissan and the Alliance in manufacturing, engineering and research and development. Our strategy in India is to invest in talent and people.”