Tumblr is updating its guidelines on sexual imagery to “address new technologies that can be used to humiliate and threaten other people”.
The microblogging site’s guidelines address two new phenomena involving sexual images which have come about as a result of evolving technology – creepshots and deepfakes.
Creepshots are non-consensual intimate photographs taken of women without their knowledge while in public places.
Upskirting images, which are taken under a person’s clothes without their consent and politicians have been trying to ban, are a form of creepshots.
Deepfakes are videos created using artificial intelligence that appear to featuring real people doing or saying things they are unlikely to ever do or say.
Many feature the faces of celebrities placed upon the body of actors or actresses in pornographic films but others have been used to create fake news.
The site said that after the new rules come into effect: “If we determine a post or blog is promoting hatred, glorifying violence, or is engaging in the unwanted sexualisation of another person, it will be taken down.
“This includes (for example) posting Islamophobic, anti-Semitic, or anti-LGBTQ+ content to promote or incite violence or hatred; using symbols of hate movements to intimidate or harass others; and the glorification of mass murderers.”