Huawei is the only Chinese company to feature in the annual ranking of ‘The World’s Most Valuable Brands 2018’ compiled by Forbes. Huawei has been included in the list for the second consecutive year ranking 79th with a brand value of US$8.4 billion.
Huawei entered the list for the first time in 2017 and ranked 88th with a brand value of US$7.3 billion. After a year of rapid development, Huawei’s brand value increased by 15%. Technology companies continue to dominate the list by taking the 20% of the TOP 100 spots.
The year 2017 has seen Huawei achieving a rapid global development driven by the full range of its products featuring the Mate, P and Nova series. The launch of the Huawei P10 and Mate10 series helped to build Huawei’s premium reputation and increased influence in the high-end handset market.
Huawei’s continuous growth in the global market and its increasing brand influence have benefited from its multi-year commitment to technology innovation and R&D investment. According to Huawei’s annual report, Huawei’s R&D investment for 2017 was RMB 89.7 billion, accounting for approximately 14.9% of the revenue, and the accumulated R&D expenses over the past ten years exceeded RMB 394 billion.