Huawei Consumer Business Group has announced that the HUAWEI P10 and P10 Plus have won the inaugural Technical Image Press Association (TIPA) Award for Best Photo Smartphone.
Following the technical and commercial success of the HUAWEI P9 – which has already sold over twelve million units around the world – the HUAWEI P10 benefits from an evolution of the company’s partnership with Leica Camera, with Leica Dual-Camera 2.0 and Leica Dual-Camera 2.0 Pro Edition, resulting in TIPA considering it to be one of the best photographic and imaging products of 2017.
The HUAWEI P10 and P10 Plus embrace the art of photography, inside and out. The world’s first 8MP Leica front camera makes every shot a cover shot, allowing anyone to capture perfect portrait photography in a Leica image style. More accurate feature recognition is achieved through 3D facial detection technology, subjects look more natural-looking thanks to the studio-like portrait features, and portraits are radiant with Dynamic Illumination enabling professional studio-like re-lighting capabilities.
HUAWEI P10 and P10 Plus’s Leica Dual-Camera 2.0 enables wide aperture photography with a natural bokeh effect, whilst the front camera automatically transitions to the wide-angle mode when it detects there are several people as subjects. Hybrid Zoom, meanwhile, allows users to focus in on specific areas of an image while still keeping the sharpness of image quality. All of this quality hardware and software expertise is within a signature camera window that is flush with the back of the device, allowing for a compact and minimalistic design.
The TIPA Award is universally recognized as designating high-quality cameras, lenses, accessories and imaging products. Editors from 27 professional, amateur and business magazines from Asia, Australia, Europe, North and South America voted for this year’s awards. Enthusiasts and professionals regard any TIPA award as a seal of quality and a responsible suggestion to support their choices in buying cameras, lenses, and accessories.
Richard Yu, CEO of Huawei Consumer Business Group commented, “It is rewarding for the photographic capabilities of the HUAWEI P10 and P10 Plus to be considered so highly by the experts of the industry. We receive this award with gratitude, as well as a passion and belief that we are taking smartphone photography to new heights. This award is a testament that we are achieving what we set out to achieve – we strive to continue doing so.”
Thomas Gerwers, TIPA chairman, says “The P10 and P10 Plus impressed the Technical Committee and TIPA members with their innovative features and design that all goes to deliver crisp, sharp images, with especially exciting advances in low-light photo quality. The collaboration of Leica’s fast lenses coupled with twin sensors makes the P10 and P10 Plus both innovative and breakthrough products that raise the bar on smartphone photographic quality.”