How Instagram phenomenon #FollowMeTo started

News Hour:

You all have probably seen the photos of an elegantly clad mystery woman leads her partner by hand to colourful and exotic places. They are the chicest husband and wife duo Murad and Nataly Osmann, co-creators of the Instagram phenomenon #FollowMeTo.

Murad and Nataly Osmann are best known for their globe-trotting ways and Nataly’s assortment of clothes and jewellery, sourced from small designers across the world. And nnow Murad osman has4.5 million followers on Instagram. He and his wife Nataly have travelled the world capturing the allure of countless destinations in their signature style known as #FollowMeTo.


Before the project began to gain followers, they worked with Natalayjust like all other people, five days a week and on weekends escaped in a short trip. The story has started on there first trip together to Barcelona.

They were strolling along sunny narrow streets, chatting, laughing, and, of course, taking lots of photos. All of a sudden Natasha looked away and pulled Murad forward, and that was the moment when he caught ‘that shot’!

Since they shot to fame with their iconic ‘Follow Me To’ photo series, social media stars Murad Osmann and his wife Nataly have travelled the world, from India to Jordan. The latest stunning shots of Nataly leading Murad by the hand through the streets of Cuba capture the spirit of the Caribbean island, blending iconic landmarks, local culture and artistic flair.

Mridha Shihab Mahmud

Mridha Shihab Mahmud is a writer, content editor and photojournalist. He works as a staff reporter at News Hour. He is also involved in humanitarian works through a trust called Safety Assistance For Emergencies (SAFE). Mridha also works as film director. His passion is photography. He is the chief respondent person in Mymensingh Film & Photography Society. Besides professional attachment, he loves graphics designing, painting, digital art and social networking.
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