Forbes has announced its annual list ranking of the “World’s Most Valuable Brands 2017” after evaluating more than 200 global brands to determine the final list of 100. Popular tech brands dominate the top 100 where Huawei ranked 88th in the list.
Brand value is the ultimate currency because a valuable brand can often stimulate consumer demand and have a strong pricing power.
Huawei has now a brand value of USD7.3 billion. Strong growth in its overseas businesses is the key reason for this. And its consumer business now ranks third which takes 9.3% Smartphone global market share. The latest HUAWEI P10 series flagship smartphone, which is now available in over 30 markets since its launch on February 26, 2017, is gaining huge popularity among consumers all over the world thanks to the outstanding photography experience it provides.
“We are thankful for achieving global recognition of Huawei products and Huawei brand. In 2017, Huawei CBG will continue to put consumer needs first and will enhance developing consumer-oriented system capabilities with focusing on channels, retail, brand, marketing, and services. Moving forward, Huawei Consumer Business Group will continue to develop Artificial Intelligence (AI) products and innovations. These will provide users with excellent experiences and which will lead to Huawei as a leader in emerging technologies while establishing the company as a technology brand loved by consumers all over the world.” said Richard Yu, CEO of Huawei Consumer Business Group.
Besides Forbes, Huawei also listed on Interbrand’s list of 100 Best Global Brands 2016, ranking 72nd; meanwhile, Huawei ranked 50th on BrandZ’s Top 100 Most Valuable Global Brands list.