Comcast Corp and Charter Communications Inc announced a wireless partnership

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Comcast Corp and Charter Communications Inc on Monday announced a wireless partnership, as the cable providers seek to add more services in a bid to reduce customer churn, reports Reuters.

The deal will also help speed up their entry into the highly competitive and over-saturated market for mobile service in the United States.

Comcast is moving into wireless as cable companies seek to offset customer attrition, as younger viewers increasingly shun high-priced subscriptions in favor of cheaper online options.

A Charter Communications company service van is pictured in Pasadena, California U.S.

The move could affect wireless carriers including AT&T Inc and Verizon Communications Inc, which could be hurt by additional subscriber losses, said New Street Research analyst Jonathan Chaplin. AT&T and Verizon already face stiff competition from smaller rivals T-Mobile US Inc and Sprint Corp.

As part of the agreement, Charter and Comcast cannot make “material” transactions in the wireless space for a year without the other’s consent, Comcast said in a filing with regulators.

The material transactions may include acquisitions, investments or joint ventures that have a value of more than $200 million.

The agreement could help pave the way for a merger between Charter and Comcast in the future, New Street Research’s Chaplin said.

“(The partnership) will also enable us to provide more competition and drive costs down for consumers at a similar national scale as current wireless operators,” Charter Chief Executive Tom Rutledge said in a statement.

Charter’s shares were down 2 percent at $328.03 in early trading, while shares of Comcast were slightly higher at $39.10.

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