Grameenphone, the leading digital service provider of Bangladesh, has crossed yet another milestone in its 20-year journey. The operator today announced that it now has a fan following of over 10 million people on Facebook.
Mass adoption of digital services and online applications by consumers, enterprises, and the government is a nationwide phenomenon that is continuously touching almost every life in the country. Grameenphone is spearheading this phenomenon among millions of data customers.
Thanking the fans for following the developments of the company through Facebook, Mr. Yasir Azman, Chief Marketing Officer of Grameenphone said that “receiving the adulation of 10 million people on Facebook is an indication that Grameenphone is on the right path of spreading the internet throughout the country. Facebook over the years has evolved from a communication channel to an engagement platform. Our valued customers can interact with us through Facebook to post queries, solve their problems, and express their opinions.”
The love and support of our loyal patrons have allowed us to become an integral part of their lives, by connecting them from all corners of the world and giving them a platform to have their voice heard,” he added.
Starting in 2007, the GP’s presence on Facebook has grown substantially over the years. From 2007 to 2015, 1 out of 33 Grameenphone users was a Facebook follower; by 2017, that number had significantly improved to 1 out of 16.
It should be noted that a larger fan base means a higher Organic Reach, which in turn means a higher number of organic engagements. In 2015, Grameenphone’s average Organic Reach on Facebook was 6%, which grew to 10% in 2016 – a 67% year-on-year growth.
Moreover, Grameenphone’s Organic Engagement in 2016 was 110% higher than that of 2015, an unprecedented organic engagement growth for the telecom industry in Bangladesh. In 2016 alone, Grameenphone’s official Facebook Page added 3,485,651 new followers, which is again the highest for the industry for the year.
Grameenphone’s Facebook fanpage is used as a tool to connect with its followers through various messages, announcements, and news, keeping them updated constantly and communicating with them to address their queries. The company has a dedicated team working around the clock to handle customer queries, answering every comment within 28 minutes, which is applicable to 98% of all the queries.