Facebook to provide information about ads displayed on its platform for an audit

News Hour:

Facebook Inc said it would provide information about ads displayed on its platform for an audit, months after the social network admitted to overstating key ad metrics. The audit by media regulator Media Rating Council (MRC) will likely provide more clarity to advertisers.

Facebook said in September that a metric for average user time on videos was artificially inflated as it only counted videos viewed for over three seconds, reports Reuters.

The company will provide data including exact time in milliseconds that an ad was displayed on Facebook and its photo-sharing app Instagram to the regulator. Facebook also said that there would be additional options for buying video ads later this year.

Avatar

This article has been posted by a News Hour Correspondent. For queries, please contact through [email protected]
No Comments

Translate this News

Join the Facebook Group

Click here to join the Facebook group of News Hour

Popular Posts

Sacred Games exposes Rajshri Deshpande nude [video]
Yageo Corp to acquire Kemet Corp in a $1.8 billion deal
Paperfly launches delivery services covering 64 districts in Bangladesh
Anurag Kashyap shoots Kubra Saith 7 times nude and made her cry for frontal nudity scene [Video]
Bolivian opposition senator Jeanine Áñez declared herself interim president
A ransomware attack hit computer servers and halted administrative work at Pemex

Advertisement

News of the Month

February 2017
S M T W T F S
« Jan   Mar »
 1234
567891011
12131415161718
19202122232425
262728  
Scroll Up
%d bloggers like this: