With Huawei Consumer Business Group (CBG) revealing it’s expected 2016 annual worldwide performance figures, Huawei appeared as the fastest growing smartphone brand in Bangladesh. According to data, Huawei has seen as 232 % year-on-year growth in smartphone sale from 2015 to 2016 in the country.
The growth resulted from the successful launch of a number of flagship handsets like Huawei Mate 8 and Huawei P9 in the country. Huawei introduced its groundbreaking flagship device Huawei P9 in June last year in Bangladesh, which saw a great success in both global market and local market. The device is widely appraised because of its dual lens Leica camera and a body designed to perfection. Recently, Huawei has also launched a new dual camera handset — Huawei GR5 2017 — in Bangladesh.
About this tremendous growth, Ingmar Wang, Director of Device Business, Huawei Technologies (Bangladesh) Limited, said, “In line with our consistent growth in the global market, Huawei has maintained a steady growth in the Bangladesh market. This can be attributed to our consumer centric approach to focus on creating meaningful innovation, as well as our ongoing commitment to building a premium brand, reinforcing our global channels and service capabilities. Bangladesh is a very important market for us, and in 2017 we will keep up bringing innovative and high-quality products in the country. We will continuously bring new models to Bangladesh Market so that the users will be benefited with new phone. Huawei is dedicated to invest in R&D, bring innovative features, international standard quality control to make sure the customers have the good quality product.”
For 2016, Huawei Consumer Business Group predicts global sales revenue of US$27 billion, 42% up from a year ago, achieving steady growth for the fifth consecutive year. Smartphone shipments also reached 139 million units globally with 29% year-on-year growth; according to IDC, the increasing rate of global smartphone shipments was only 0.6% in 2016, which means Huawei is outperforming the overall market.
FOCUS ON MEANINGFUL INNOVATION AND LEAD NEW TECHNOLOGY TRENDS
While the global smartphone industry is slowing down and lacks innovation, Huawei CBG builds on its product leadership and leads a new trend of industry innovation by pioneering ground-breaking developments in critical technology areas. In 2016, Huawei CBG has focused on developing meaningful innovations and has made breakthroughs in the areas of operating system (EMUI based on Android), dual camera technology, artificial intelligence and more.
Huawei’s flagship products like P9, Mate 9 and Honor 8 have achieved global recognition with consumers. Huawei P9 and P9 Plus global shipments exceeded 10 million units, making them the first Huawei flagship handsets to break 10 million sales. The Huawei Mate 9 series, shortly after launching in November 2016, have achieved overwhelming demand and its sales in the first two months were 50% higher than those of Mate 8 for the same period.
COMPLEMENTARY CHANNELS AND SERVICES FURTHER BUILD HUAWEI’S GLOBAL, HIGH-END BRAND
While developing its high-end product portfolio in 2016, Huawei also invested in building its global channels, service infrastructure and brand to ensure high customer satisfaction and positive brand perception.
For pre-sales and after-sales, Huawei built five global service centers that support 105 countries through hotline services. Huawei also has over 460 service stores covering 45 countries around the world. According to IPSOS research figures, Huawei ranks no.1 in customer satisfaction among users in China, Poland, Mexico, Egypt and many other countries. For channels, Huawei greatly improved its open market channel capacity and the share of open market channels rose to 71% in 2016, 13% up on 2015. Huawei’s global retail network now has over 70,233 stores.
Huawei’s brand value has been highly recognized by global brand authorities. Huawei was listed again in the Interbrand Top 100 Global Brands, ranking 72th; while it entered the BrandZ Top 100 Most Valuable Global Brands at 50.