VLCC founder Vandana Luthra’s global crusade against obesity brings her to Dhaka

News Hour:

Mrs. Vandana Luthra, founder of VLCC is on a global crusade to spread awareness about the increasing menace of obesity across the world, including Bangladesh. Sedentary lifestyles, unhealthy food habits, lack of sleep, genetic factors and urbanization have contributed significantly to rise of this disease. With this background, for the last 28 years, VLCC has been fighting against obesity and promoting holistic wellness.

Nearly one in five married women in Bangladesh are overweight and the prevalence is much higher in urban areas than in rural villages. Obesity is also closely linked with diabetes and at present, one in every 11 persons or 8.3 percent of the adult population is diabetic putting Bangladesh at the 5th position in the global ranking.

A high body mass index and ‘hidden’ visceral fat cause underlying medical conditions such as Hypertension, Hypothyroid, PCOS, Diabetes, Arthritis and even some types of cancers. Obesity is greater in urban areas, and women are more affected than men.

Not just that, obesity among children and adolescents too is rising rapidly. Last month, VLCC celebrated 15 years of its Anti-Obesity day with the ‘Stand-up campaign’ – a public awareness initiative that encourages people to be more active in their daily lives through the simple act of standing up. VLCC’s Anti-Obesity campaign has evolved into a larger movement, which has gained momentum as a public health campaign.

Mrs. Vandana Luthra, Founder of VLCC commented, “Bangladesh has been a top priority country for us. In recent years, Bangladesh has been on a robust growth path. With a large middle-income group, the country represents a huge opportunity for beauty and wellness brands like VLCC to further expand its presence to reach a much larger customer base. Especially when it comes to making the people of Bangladesh more healthy, and training the youth in the lucrative domain of beauty and grooming services, VLCC sees itself.”

She further added, “At VLCC, our focus has always been on service delivery and as a reinstatement of the same, we have recently launched a money back assurance scheme for our customers. In addition, to make digital payments accessible for a wide section of our customers, we have in place several modes of digital payment gateways and mobile wallets with EMI options. All of these measures are aimed at making the VLCC customer more empowered than ever before. In line with our employee-first philosophy, we are putting renewed emphasis on training and development of our people so that they can serve our customers even better. Retention of talent and investing in them will remain a way of life at VLCC during all phases of the economy.”

Building upon the launch of innovative services by VLCC last year like DNA-Skin™, this year the company has introduced CoolSculpting, a fat-freezing procedure. The procedure is FDA-cleared, non-surgical fat-reduction treatment that uses controlled cooling to eliminate stubborn fat that resists all efforts through diet and exercise. In addition, CurveXpert 3D Power Shaper launched recently is a highly intensive and comprehensive body shaping therapy that breaks down fat deposits, drain toxins and firms the body.

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