In this year’s tally of the 100 Best Global Brands, the Omnicom-owned branding consultancy Interbrand announced that Apple topped the list. Its value grew 5 percent and the company is now worth $178 billion in 2016. Google, which just unveiled it’s own iPhone competitor the Pixel, came in second, followed by Coca-Cola, Microsoft and Toyota. Luxury designer Dior and car maker Tesla were new timers the list this year, debuting at 89 and 100.
Supplementing the list is Interbrand’s picks for Top Growing Brands, which includes Facebook with 48 percent growth, Amazon, Lego, Nissan and Adobe. Interbrand’s Chief Content Officer, Paola Norambuena notes that the most innovative brands over the past few years have appeared out of nowhere but have greatly impacted the way we live.
To make their decision, Interbrand looked at a company’s financial performance, influence on consumers and the ability to command a premium price.
Here are the top 10 best brands in each category:
Best Global Brands