India’s Ola makes partnership with BMW to strengthen its luxury mobility segment

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Indian ride-sharing service Ola has partnered with German carmaker BMW to strengthen its luxury mobility segment, the app-based taxi aggregator said on Monday.

The tie-up will allow Ola cab operators to avail cheaper credit to buy BMW cars, receive after-sales support and guaranteed buyback, reports Reuters

BMW-certified instructors will also train drivers about auto safety systems and technology, the statement said. The agreement follows Ola’s partnership, announced last month, with India’s top SUV maker, Mahindra & Mahindra.

BMW joins the ranks of other global automakers such as Volkswagen, Toyota Motor Corp and General Motors GM.N, which have all signed tie-ups with ride-sharing companies to guard against a shift in consumer choice away from vehicle ownership.

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