Mahindra Comviva, the global leader in providing mobility solutions, today announced the launch of MobiLytixTM Flexible Coupon, a dynamic management tool that enables subscribers to select from open and segmented offers available at a single price point in a scratch card heavy market.
Aimed at simplifying the complex recharge processes through vouchers, MobiLytixTM Flexible Coupon is one of its kind unique offering to address all the traditional recharge challenges faced by retailers and customers and empower them to avail ‘one price multiple benefits’ facility with its best offer recommendation engine.
Speaking on the launch, Amit Sanyal, Business Head, Consumer Value Solutions at Mahindra Comviva said, “In most of the countries including the Middle East, and African countries, voucher based recharge is the most preferred way of recharging prepaid mobile services. Due to unavailability of flexible offers on scratch cards, the role of subscribers gets limited which produces challenges for retailers and operators. Keeping the market dynamics in mind, we have introduced MobiLytix TM Flexible Coupon to simplify customer recharge solution and strengthen operators’ businesses by reducing sales and distribution cost and increasing subscriber loyalty”.
“Mahindra Comviva’s MobiLytix TM Flexible Coupon will support retailers and operators alike, by delivering a compelling product with a strong market pull.” he further added.
Manoranjan Mohapatra, CEO, Mahindra Comviva
MobiLytixTM Flexible Coupon offers a chance to explore various options available at specific price points coupled with other loyalty points that might be available. Subscribers need to buy a fixed denomination Scratch Card Voucher and dial the voucher code, then by checking loyalty points they can select recharge options from the available range.
After selecting a product code, the customer’s loyalty points gets provisioned and he receives a notification on his customer ID at the end of recharge. A transition from “one to one” to “one to many” is truly a transformation of the customers to the next level of service experience, enabled by Mahindra Comviva.
The coupon also works in favour of retailers as it ensures that the retailer does not have to stock multiple SKUs to offer multiple recharge options. This helps retailers minimize turnaround time.
Additionally, it helps in customer retention and improves loyalty by managing high involvement of subscribers during the purchase process. Reduction in sales and distribution cost on account of lesser inventory is yet another benefit of MobiLytix TM Flexible Coupon offer for the operator.
With over 15 years of industry expertise and deep understanding of the telecom ecosystem and customer behavior, Mahindra Comviva has delivered solutions to 110 mobile network operators in over 90 countries.