MGM Resorts International is an American Paradise, Nevada based gaming, hospitality, and entertainment company. It generated about $9.8 billion in 2013Launching the largest Snapchat Geofilter collection in Las Vegas to date, MGM Resorts International encourages guests to immerse themselves in iconic Las Vegas experiences by sharing their selfie-made memories using filters that tag the property where the photo is taken.
Designed to cater to a generation of selfie-starters and bring to life their Snap-tastic Las Vegas experiences, the 17 diverse designs include recognizable landmarks and logos such as the MGM Grand lion and The Mirage Volcano. Guests have the option to engage with two filters at each resort – a property-specific filter and an M life Rewards filter, the company’s premier loyalty program.
“Las Vegas is a natural backdrop to many of the world’s great entertainment experiences and photo opportunities so it made perfect sense to introduce these filters throughout our resorts,” said Beverly Jackson, vice president of social media marketing and content strategy at MGM Resorts International. “Partnering with Snapchat on this rollout allows us to watch our guests enjoy and share their magical moments with friends and followers in a fun, unique way.”
MGM Resorts first tested the Snapchat filters at select properties over the popular New Year’s Eve 2015 holiday. Following the success of that program, in April MGM Resorts became the first Las Vegas hospitality brand to leverage the Snap Ad program. The Snap Ad featured iconic MGM Resorts entertainers including Carrot Top, Terry Fator and Jabbawockeez at The Park, Las Vegas’ newest outdoor entertainment and dining district.
This latest collection of MGM Resorts Geofilters, created by MGM Resorts and McCann NY, launched on August 1. Snapchatters can join the fun at Bellagio, ARIA, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, Delano Las Vegas, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur, Circus Circus, The Park and T-Mobile Arena in addition to an M life Rewards filter.