Marriott Rewards is the guest loyalty program that offers travelers their choice of points toward free vacations and merchandise or frequent flyer miles, as well as other membership benefits, when staying at Marriott brand hotels worldwide.
Just in time for Golden Week, Chinese travelers who want to take their travel aspirations further abroad while still enjoying a relaxed holiday in the well-appointed comforts of home can take advantage of Marriott Rewards’ new hospitality program designed exclusively for them. Li Yu (礼遇) – which offers a unique suite of Chinese-language services to make the travel experience more seamless and convenient for Chinese travelers while they are on the road – is now available at participating Marriott properties across the most popular travel destinations for Chinese travelers, including Paris, London, Dubai, Tokyo, Osaka, Seoul, Bangkok, and more.
Through the Li Yu program, Marriott Rewards members can connect with a concierge service assistant via WeChat at any stage of their travels. Whether they need local travel information prior to the trip, have a question about their upcoming reservations, want to request in-room amenities when they are at the hotel, or even share feedback after returning from their vacations, guests can do it the way they prefer and in the way that’s most convenient for them – in Chinese and straight from their mobile device.
“China is the world’s largest outbound travel market and the new generation of Chinese travelers has a taste for exploration,” said Anka Twum-Baah, Vice President, Customer Loyalty & Content, Asia Pacific. “Our study conducted with Hurun Research Institute shows 42% of young luxury travelers want personalized experiences and 61% of them prefer electronic guest services. That is why we have introduced the Li Yu hospitality program, just in time for Golden Week. With Li Yu, Chinese members can experience the thrill of travel while enjoying Chinese-language guest service, ease of digitized communications, familiar food and other relaxing comforts of home.”
Li Yu’s unique suite of tailor-made services and customized amenities includes dedicated Mandarin-speaking hotel associates, Chinese-language hotel and destination guides; complimentary Chinese tea and teaware; food and beverage options that highlight local ingredients while catering to Chinese tastes; TV and newspapers straight from China; local phone cards, power adaptors and Wi-Fi; a complimentary Li Yu welcome gift; and more.
The program is currently available at 41 Marriott properties across the Asia-Pacific region, the Americas, Europe and the Middle East. Marriott Rewards members can view the complete list of participating hotels and find out more about the program by logging on to the dedicated website: marriott-liyu.com.
Chinese travelers who sign up with Marriott Rewards will enjoy not only the benefits of the Li Yu hospitality program, but also member benefits including exclusive Member Rates and free Wi-Fi, as well as mobile check-in and checkout and service requests via the Marriott Mobile App.