Designers took inspiration from geometry, the 1980s and British uniforms for their London Fashion Week creations over the weekend, with more labels selling items hot off the catwalk as they adopt the runway to a retail business model.
High street brand Topshop became the latest to offer customers the chance to buy designs straight after its show on Sunday, where models wore zebra print designs and skirts slashed at the thigh. Embellished dresses and voluminous jackets added to an 1980s feel, reports Reuters.
Topshop said that for the first time key items modeled on the runway would be immediately available for purchase.
“For a high street brand like Topshop that’s kind of affordable … it’s great that you can then see it on the catwalk and get it straight away,” singer Foxes said at the show.
Luxury label Burberry, which presents its womenswear and menswear collections on Monday, announced in February it would begin selling runway items in-store and online immediately after its September show. Fashionistas usually wait months for seasonal catwalk lines to hit shops.